Darn Tough Vermont

CATEGORY

Digital Content Design, Content Creation, Photoshoot Production, Web Design, Email Design

SUPPORT

Creative Direction: Lance Pitcher

Photographers: Rick Levinson, Jussi Oksanen, Cait Bourgault, Peter Cirilli

DATE

2020 - 2022

PHOTOSHOOT PRODUCTION

I’ve managed shotlists, coordination with talent/freelance photographers and all production of seasonal brand photoshoots for Darn Tough’s hike, lifestyle, run, and athletic categories. Some of these shoots also include additional videography work. I’ve also managed in-studio photoshoots for the creation and delivery of PDP content and usage on darntough.com Post-production retouching is also a large part of this endevor.

CONTENT CREATION & MANAGEMENT

Management of the content asset system including tagging images using metadata, uploading all content, keeping the system up to date and notifying the company when new content is available.

WEB & EMAIL DESIGN

Redesigned the website theme/template with support and direction from the eComm team. Redesigned the email layout to ensure brand consistency across all channels and platforms.